Insights

Notes on the domain market from twenty years of brokering it — what drives value, what auction prices really tell you, and what we have sold.

How to choose a domain name

How budget, business type and extension interact — and what each tier actually costs in 2026.
What makes a domain valuable

Memorability, credibility and liquidity — and one old argument that no longer holds.
Auction price vs market value

Public auction results are a floor, not a valuation — and the gap is often large.
Notable domain sales

Transactions we brokered, kept separate from notable sales on the wider public record.

Know the name you want?

Tell us which domain and we will find out what it takes to get it.