The largest domain sale so far in 2013 has been revealed this week. In a $1.2 million transaction Major League Baseball (MLB) picked up Rockies.com, which now redirects to the official Colorado Rockies website. The domain name was previously owned by Rockies Media, a marketing firm that represents top online tourism portals including the Canadian Rockies.
Rockies.com is an example of how versatile a strong, one word domain name can be and its multiple uses, from tourism and travel to sporting events and entertainment. We feel that this was an excellent purchase for the buyer. The domain name is truly irreplaceable for the MLB. Rockies.com will allow millions of Colorado Rockies fans to easily access stats, video, news, and purchase official merchandise / tickets to events. More professional sports leagues should consider purchasing the one word .com exact match of their team in order to secure their online brand and establish the best spot on the internet for fans and media to access the official website.