A major jewelry company, MelroseJewelers.com, recently picked up Melrose.com for $75,000. Melrose Jewelers is an online retailer that specializes in selling luxury watches, diamond jewelry, and high-end engagement rings. The benefit of having a short and memorable domain name was apparent to Melrose Jewelers and they have taken the next step to establishing and securing their brand name. In this instance, shortening the name to Melrose.com makes perfect sense. Melrose.com is more “radio-friendly” than MelroseJewelers.com and it will look perfect on a billboard, storefront, or business card. We believe that Melrose.com will separate this jewelry company from their competition and add an enormous amount of value to their overall brand.