Every website is built on a domain name and more companies are starting to realize that getting a memorable domain in the .com, .net, or .org extension is of utmost importance. In addition to protecting your brand’s name, a top tier domain name can add reassurance to the visitors to your website and give you instant credibility for prospective visitors viewing your domain name.
Securing a quality domain name can be compared to owning a prime piece of land in real estate. A beachfront lot may sell for millions of dollars in the open market whereas a lot in the middle of the desert may sell for several thousand because of it’s poor location. Also, the liquid value of a lot in the desert is considerably less because it may take months to find a buyer at a reasonable price. As an online example, if your company engages in the business of selling Car Parts (either online or offline) a domain like CarParts.com would be much more valuable than a domain name that is available for registration fee, for example SamsCarParts.com. Both the memorable and succinct nature of a domain name such as CarParts.com will of course command a much higher purchase price, however, you will reap the benefits of thousands of internet users typing “carparts.com” into their browser daily from day one. This intrinsic value will allow you to build your website on a solid foundation and the process of promoting your brand will become both easier and more effective.